On February 10-11, Samarkand Tourism Forum invites tour operators and guides, restaurateurs, hoteliers and tourism-affiliated businesses, representatives of creative industries and the public sector.

During two days of practice and travel industry insiders from different countries will share their ideas and solutions so that you can earn more, find customers more successfully and open up new niches and markets. Only real cases, current travel trends and strategies proven by speakers that can be immediately put into practice.

On the first day of the Samarkand Tourism Forum, the following events are planned:

PANEL DISCUSSION
- HOW CAN A GUIDE EARN MORE? BEST PRACTICS

MASTER CLASSES:
- MOTIVATION AND RETENTION OF STAFF IN THE TOURIST BUSINESS: A SATISFIED EMPLOYEE IS A HAPPY CUSTOMER;
- HOW CAN GUIDES AND DRIVERS SURPRISE TOURISTS?
- HOW TO CREATE GROUP PROGRAMS SO TOURISTS FEEL AS ON AN INDIVIDUAL TOUR?
- HOW TO LEAD TOURISTS TO (ANY) MUSEUM?
- and others.

ROUND TABLE
WHAT DOES TOURISM EXPECT FROM EDUCATION?

  And also on February 10, a cultural program will be held
IN.VISIBLE SAMARKAND

IN.VISIBLE SAMARKAND is an immersive audio performance in the site-specific genre, which is performed right on the streets of Samarkand. 25 spectators put on their headphones and set off to explore the city. The voice of the hero will guide the group through the most interesting, non-obvious and important places and streets, and tell their story, closely related to the history of Samarkand.

Click on "buy a ticket" and come, it will be interesting!
https://samarkandforum.com/